I saw an article, actually a blog post, But it's got to be perfect!, by Jonathon Leger, and I think it makes a really good point.
In Internet Marketing, many people (often this includes me) feel that they have to do everything perfectly. After all, it's people who see their work. If it isn't good, that will reflect poorly and hurt sales.
Yes, it's true that you don't want to put out crummy work. However, nobody knows our flaws as well as we do. In fact, most people aren't interested enough in us to notice our flaws. They're mostly concerned with what will benefit them.
As long as you keep this in mind--THE BENEFITS--most readers will not care about a misspelled word or three.
If you saw an ad for something that you've wanted to buy for a long time at HALF PRICE, would YOU care about typos or poor sentence structure?
If you're like most people, you're reading that ad to find the store location, phone number, or website address so that you can BENEFIT from this great deal.
Market with that in mind. Make sure the benefits reach as many people as possible as quickly as possible.
After all, isn't that why you're marketing in the first place?
Don't let needless perfectionism get in the way.
Sunday, February 13, 2011
Wednesday, February 2, 2011
Conversions: Remember WHY You're Marketing
If you follow all of the steps that people tell you to get traffic, you will not be guaranteed, but you will have a pretty good chance of attracting attention, meaning that your marketing is working. People are looking.
Is everything good, now?
Not necessarily!
What good is it to make people listen to you IF you do not persuade them to take the action that you want. How well is your site (or ad) converting to sales, calls, or whatever it is that you want them to do for or with you?
Don't forget that once you have people's attention, make sure you're telling them a message either they WANT to hear or find interesting.
If you're not getting calls from your website, maybe you need to market more. However, maybe your marketing is fine.
Your sales copy might stink! If your sales copy stinks, you won't get calls, no matter how well you market.
A few tips to writing good sales copy on your page...
Is everything good, now?
Not necessarily!
What good is it to make people listen to you IF you do not persuade them to take the action that you want. How well is your site (or ad) converting to sales, calls, or whatever it is that you want them to do for or with you?
Don't forget that once you have people's attention, make sure you're telling them a message either they WANT to hear or find interesting.
If you're not getting calls from your website, maybe you need to market more. However, maybe your marketing is fine.
Your sales copy might stink! If your sales copy stinks, you won't get calls, no matter how well you market.
A few tips to writing good sales copy on your page...
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