Training Workshop: Press Release Writing: WCCC-East Campus, Thursday, 4/14/11 @ 4:00 PM

Money Making Opportunity: Press Release Writing Training for Beginners on Thursday (4/14/11)

Want to Make Money or Start a Business as a Writer? A client is ready for your good work!

Want to Learn How to Market Your Own Business? Does your business have TOO many customers?

Come to the event at WCCC-East Campus on Thursday.

Event: Press Release Writing Training Workshop for Beginners
Speaker: Chris Wechner
Date: Thursday, April 14, 2011
Time: 4:00 PM to 6:00 PM
Cost: FREE
Location: Wayne County Community College-East Campus, Cooper Room
Address: 5901 Conner Street, Detroit, MI 48213
Click HERE for Directions.

Topics to be Covered:
Making Money as a Writer
How to Market Yourself
Keyword Basics
Backlinks
Anchor Text
Articles vs. Press Releases
Parts of a Press Release
Getting Ideas for Writing Press Releases
Press Release Example
Demonstration

Come get free training. It might be too costly to miss.

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Article: But it's got to be perfect!

I saw an article, actually a blog post, But it's got to be perfect!, by Jonathon Leger, and I think it makes a really good point.

In Internet Marketing, many people (often this includes me) feel that they have to do everything perfectly.  After all, it's people who see their work.  If it isn't good, that will reflect poorly and hurt sales.

Yes, it's true that you don't want to put out crummy work.  However, nobody knows our flaws as well as we do.  In fact, most people aren't interested enough in us to notice our flaws.  They're mostly concerned with what will benefit them.

As long as you keep this in mind--THE BENEFITS--most readers will not care about a misspelled word or three.

If you saw an ad for something that you've wanted to buy for a long time at HALF PRICE, would YOU care about typos or poor sentence structure?

If you're like most people, you're reading that ad to find the store location, phone number, or website address so that you can BENEFIT from this great deal.

Market with that in mind.  Make sure the benefits reach as many people as possible as quickly as possible.

After all, isn't that why you're marketing in the first place?

Don't let needless perfectionism get in the way.

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Conversions: Remember WHY You're Marketing

If you follow all of the steps that people tell you to get traffic, you will not be guaranteed, but you will have a pretty good chance of attracting attention, meaning that your marketing is working.  People are looking.

Is everything good, now?

Not necessarily!

What good is it to make people listen to you IF you do not persuade them to take the action that you want.  How well is your site (or ad) converting to sales, calls, or whatever it is that you want them to do for or with you?

Don't forget that once you have people's attention, make sure you're telling them a message either they WANT to hear or find interesting.

If you're not getting calls from your website, maybe you need to market more.  However, maybe your marketing is fine.

Your sales copy might stink!  If your sales copy stinks, you won't get calls, no matter how well you market.

A few tips to writing good sales copy on your page...

3 Internet Marketing Jobs That Did NOT Exist 10 Years Ago

I saw an article (10 Jobs That Didn't Exist 10 Years Ago) on Yahoo, and I was curious. So I looked at it.

A few of them cite examples of skills you can learn from attending different Internet Marketing Groups.

Which new jobs are they? In the words of the article, here they are:

Quick Trick: Quickly Changing Your Screen Size

Have you ever had trouble reading something that you see on the Internet, because it is too small or even too big (so that you see only part of the screen)?

Here is a quick tip that’s helped me a lot over the years…

1. Find the scroll wheel on your mouse. (Usually this let’s you scroll up and down the screen.)
2. Hold down the Control (Ctrl) Key
3. Move the mouse wheel up and down and see what happens.

Isn’t that easy? More importantly, it’s helpful, too.

Beware: Most computers will remember the last “size” you had the computer screen, unless you clear your cookies. Once you do that, you will need to “reset” the size for that particular web page.

Offsite SEO: Directory Submission

Something that might be able to help your offsite SEO efforts is Directory Submission.

There are a few pay-to-play website directories that carry clout with Google.

While I do not think taking time to submit your site to directories is horrible, my experience shows me that this is not a great use of your time (if you do this yourself) or money (if you pay someone else to do this), especially for the free ones.

There are MANY free directories that will let you leave YOUR link on their Directory Website for free (or a small fee).


What is the harm?  Free is glee, right?

Video: 2 Videos: Branding: SEO Company and Skateboarding Pro

When you're marketing, it's important to get people to buy from you today.  Without sales today, you better have money to keep you living until you finally get sales.

If you don't have enough money to hold you until  you get those sales tomorrow, then you're in big trouble.  You're probably not going to be in business very long, or you'll have a lot of debt.

However, it's always a good idea to plan for tomorrow, because if you're always reacting to things today, you're always going to have to work hard just to keep surviving.

Working for tomorrow's sales is called branding.

Branding is the overall perception that your target audience gets when they think of your company.  (Note: I stole this definition from Wendy Maynard's video, but it's a really good definition.)

Catch a key word in there...PERCEPTION.