I saw an article (10 Jobs That Didn't Exist 10 Years Ago) on Yahoo, and I was curious. So I looked at it.
A few of them cite examples of skills you can learn from attending different Internet Marketing Groups.
Which new jobs are they? In the words of the article, here they are:
Social Media/Online-Community Manager
Salary range: $38,000 - $83,000
Education required: Bachelor's degree
Social media strategists focus on building their employers' or clients' brands through the use of social media sites and tools, whereas online-community managers specialize in fostering user discussion for the marketers they support. What does a social media or online-community manager need to succeed? Essentials include great written communication skills, a marketing background and lots of experience with social media tools (Facebook, Twitter and YouTube).
Search Engine Optimization (SEO) Specialist
Salary range: $40,000 - $105,000
Education required: Bachelor's degree
Search engine optimization pros use a combination of left- and right-brain techniques, from analysis and experimentation to gut feel and insight, to move their clients' or employers' websites up the search engine rankings, thereby bringing them more traffic and, they hope, stronger revenues. For the job, you'll need a mix of technical and marketing skills, grounding in search-engine logic and a nose for website user behavior.
Online Advertising Manager
Average salary: $49,000 - $94,000
Education required: Bachelor's degree
Online ad managers may work for websites, selling ad programs and working with clients (advertisers) about where on the site, when and how to run online campaigns. Or they may work for advertisers, running the online side of an advertiser's business and tracking each ad's performance. Online advertising managers are savvy marketers who also understand how new technology enables cooler ad programs all the time.
Disclaimer: I am not guaranteeing that if you attend one event somewhere that you will automatically be able to get any of these jobs, but they should help you create the foundation that you need.
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