They are important to the Internet Searcher, because they keep the Internet from being littered with too much junk. We all use the Internet, because it usually is such a useful tool to help us find whatever we need. If we kept getting answers to every question, EXCEPT the one we’re asking, we’d stop using the Internet. It would no longer by useful to us or anyone else.
They are important to the Internet Marketer, because it helps us avoid doing a lot of work without there being any chance of giving us the results that we want. Even if we are not lazy, none of us want our work to be wasted.
Understanding keywords help us work more intelligently.
Recall that keywords are sort of like categories. They help the search engine know which existing web pages to list when someone else types in a specific search phrase.
Which keywords (categories) should we use?
The answer to this question is simple.
You want to use keywords that the most people who are most likely to buy what you are selling are typing.
Better Question: How do you find THOSE keywords?
The answer to this question is NOT nearly as easy, but one free keyword tool that is pretty helpful is the Google Keyword Tool.
You can type
https://adwords.google.com/select/KeywordToolExternal, or you can
go to Google and Type “Google Keyword Tool” and you should see something like…
Almost certainly, you will need to select the first one on the list.
You will be greeted by a screen that looks like this…
Type in your category or specific phrase that you would like to research. (You can type more than one, if you would like.)
You will have to type in the code that the screen shows. You need to do this to prove that you are a human being, not an automated program.
After you click on the “Search” button, you will see your results. (What you see below is AFTER you scroll down the page.)
You will notice a list of several keyword phrase possibilities.
Which keyword phrase do I want to use?
You might want to use several of them, but you will want to center your marketing campaign only around a few.
Remember that you want (1) a lot of people searching for what you offer and (2) a lot of those people willing to buy what you have to offer. (If you’re trying to sell something.)
Besides the keywords, notice other categories:
Competition: The more competition there is, the more likely there are people willing to buy things from that category. (This really is a PPC advertising tool, and advertisers will not spend money on advertisements that do not generate money for those companies.)
Global Monthly Searches: These are the WORLDWIDE number of estimated searches for that phrase.
Local Monthly Searches: These are the number of estimates search for that phrase WITHIN THE US (or whichever other country you’ve selected. The US is the default when you use Google.com.)
Local Search Trends: This is a quick graph helping you see whether this particular search phrase is going upward or downward.
How do I know which phrases are searched the most?
The first list of keywords that you see on the page is sorted by relevance to the keyword(s) that you typed.
If you want to sort to see the MOST number of searches, then you need to resort the phrases.
You can sort by Global Monthly Searches if you are selling things throughout the world, or you can sort by Local Monthly Searches if you are selling things throughout the US or your targeted (local) specific country.
After clicking on “Local Monthly Searches” you can see that the list is sorted in descending order of Local Monthly Searches. (Note: If you wanted to have the smallest number at the top, just click on the header. Clicking on the header allows you to toggle between Descending Order and Ascending Order.)
Of course, you still need to use your common sense.
You need to make sure that people who type in a keyword phrase have a good chance of searching for what you have to offer on YOUR page.
Also, some words just scream that they are looking to buy, like “chicken soup for sale” or “bulk buy chicken soup.”
This was not a comprehensive guide to using the Google Keyword Tool, but it should help you get started.
Good luck!
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