As we try to find new ways to make our website more marketable, we can turn to one of the older methods...Writing a blog.
Writing a blog is good for onsite Search Engine Optimization (SEO).
Why is it good to write blogs?
Fresh Content: Blogs that are updated often help keep the website's content fresh. Blogs are partly a journal and partly a newspaper. The best ones are being updated often. Search engines check blogs more often, because they tend to update their content more often than a standard website. Plus, if your blog is interesting enough, people might visit your website JUST to see updates to your blog.
Keyword Rich: Blogs also help you establish your website for your targeted keyword phrase. If the blog has only one or a few themes, then you will probably have several other related words. These will definitely further support your website for your targeted keyword, but you also can possibly begin ranking well on search engines for other keyword phrases, too. This means that there will be more opportunities for other people to find your website.
Deeper Website: The more internal links you have, the "deeper" your website becomes. Each time you post to your blog, each blog receives its own URL. Each time you create a page, it gets its own URL. So each time you post to your blog, search engines treat your site like it just added another page. The more "pages" your website has, the deeper it is. The deeper your website, the more search engines tend to like your site.
Personalize Yourself: People get to see your personality when they read your blogs. People have lots of reasons for buying, but they tend to take their business to people they like if they can. Blogs allow people to peek into your personality and are more likely to want to do business with you since they feel like they sort of know you.
Syndicate Your Site: Just like newspapers syndicate, so can your blog. People can take your Real Simple Syndication (RSS) feed link and have updates to YOUR blog automatically show on THEIR page. Other people can help spread your message.
How do I make a blog for my website?
Many websites come with the ability to just add a blog.
If yours does not, then simply create a free blog and attach it.
What do I mean?
Go to a place where you can get a free blog. For instance, here on Blogger, you can create a blog for free.
Simply create your blog here and create a link from your website to your blog page. Now your website has a blog.
Writing blogs does not have to be difficult. It just needs to be done consistently for it to be most effective.
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